- 02 Sep 2019
Working on a Sunday & the lure of the sample…
One thing I knew when I packed in the comfort blanket/safety net (call it what you will) of the corporate world was that this job was never going to be a “9 to 5” job and sometimes you have to work weekends. Yes that means sacrificing some family times but the flexibility of running your own business means you can make that up in other ways. This weekend was no exception as I was held a beer tasting at one of the outlets where I stock (Gifts For Me & You) on the Wirral.
I’ve done several of these tasting sessions before and each time I try to pick beers that challenge peoples taste buds (in a good way of course!) and give them something to think about. Yesterday was no exception with one of the beers being a ‘tayberry’ beer which pours champagne pink with sweet hop & berry aromas. The result – I sold out!
Now I’m sure this is the same for other people who’ve either given away samples, or been the recipient of them but what I’ve found is that once the potential customer has sampled the goods their propensity to buy heightens. Quite a simple and obvious statement and one we can all relate to at some point in our lives I’m sure but why is it so? Is it out of politeness, I’m not that convinced. My feeling as to why is two-fold. Firstly, the ‘sample’ has no financial outlay and the customer is willing to try things they wouldn’t normally try with no financial loss. Secondly, customers purchase based on feelings and the decision is made subconsciously meaning the decision to buy is not made logically but more based on emotion and a positive reaction to what they’ve tasted.
Yes, I can’t deny it’s great to be selling beer, after all this is a business, but what I really love is seeing the customers face when they taste something out of their comfort zone.
Right, time to scour my range for the next intriguing beer for the next tasting session!